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🇩🇪How to Wholesale – Food Sales: Workshop mit Liss Barta (pack&satt)

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Wie kommt ein Food-Startup vom ersten Kontakt bis zur Listung im Großhandel? Im Rahmen von Food Connect Berlin veranstalten wir gemeinsam mit Liss Barta, Mitgründerin von pack&satt, den Workshop „How to Wholesale – Food Sales“. Gemeinsam schauen wir auf den Vertrieb im Lebensmittelhandel: vom Erstkontakt über den Pitch bis zur Listung.

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Der Workshop bietet Platz für 10 Food-Startups. Er richtet sich an Startups, die ihr Produkt bereits gelauncht haben oder kurz davor stehen und ihren Vertrieb im Lebensmittelhandel aufbauen oder weiterentwickeln möchten.

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Das Besondere: Es wird kein klassischer Vortrag. Liss teilt ihre Erfahrungen aus dem Aufbau des pack&satt-Vertriebsnetzes und schafft gleichzeitig viel Raum für den Austausch zwischen den Startups. Erfolge und Misserfolge werden offen geteilt: Was hat funktioniert, was nicht, und was würden wir heute anders machen?

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Über Liss Barta
Liss hat Sport Management studiert und ihre Karriere in der Konzernwelt begonnen, bevor sie sich 2019 selbstständig machte. Sie bringt über zehn Jahre Vertriebserfahrung mit und liebt Verhandlungen, die Entwicklung von Geschäftsmodellen und neue Wege, ein Unternehmen wachsen zu lassen. Als Mitgründerin von pack&satt hat sie die veganen Bio-Fertiggerichte innerhalb eines Jahres vom Launch bis zur Listung im Großhandel gebracht.

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Ablauf

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13:30 - Anmeldung
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14:00–14:20 | Vorstellung & Sales Check-in: Wo steht euer Vertrieb, und was ist eure größte Herausforderung?
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14:20–15:30 | How to Wholesale: vom Erstkontakt über den Pitch bis zur Listung
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15:30–15:45 | Pause
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15:45–17:00 | Best Practices & Learnings: Erfolge und Fehler offen teilen und gemeinsam daraus lernen
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17:00–17:15 | Pause
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17:15–18:15 | Praxis & Austausch: konkrete Vertriebsfälle der Teilnehmenden gemeinsam lösen
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18:15–18:30 | Takeaways & Abschluss: Jedes Startup definiert seine wichtigsten Learnings und den nächsten konkreten Vertriebsschritt
\r\n

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Montag, 19. Oktober 2026

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14:00–18:30 Uhr

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CIC Berlin, Lohmühlenstraße 65, 12435 Berlin - KIEFHOLZ, 2nd floor

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Sprache: Deutsch und Englisch

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Die Plätze sind auf 10 Startups begrenzt.

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Wir freuen uns auf einen praxisnahen Nachmittag mit euch!

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🇬🇧English:

\r\n

How to Wholesale – Food Sales: Workshop with Liss Barta (pack&satt)

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How does a food startup get from first contact to a wholesale listing? As part of Food Connect Berlin, we're hosting the workshop \"How to Wholesale – Food Sales\" with Liss Barta, co-founder of pack&satt. Together we'll look at selling into the food trade, from first contact and the pitch through to getting listed.

\r\n

The workshop has space for 10 food startups. It is designed for startups that have already launched their product, or are about to, and want to build or grow their sales in the food trade.

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This won't be a typical presentation. Liss will share her experience of building the pack&satt sales network, with plenty of room for exchange between the startups. Successes and failures will be shared openly: what worked, what didn't, and what we would do differently today.

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About Liss Barta
Liss studied Sports Management and started her career in the corporate world before going self-employed in 2019. She has over a decade of sales experience and loves negotiation, business model development and finding new ways to grow a business. As co-founder of pack&satt, she took their vegan organic instant meals from launch to wholesale listings within a single year.

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Schedule

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13:30 – Registration
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14:00 – 14:20 | Introductions & Sales Check-in: where your sales stand and your biggest challenge
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14:20 – 15:30 | How to Wholesale: from first contact through the pitch to the listing
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15:30 – 15:45 | Break
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15:45 – 17:00 | Best Practices & Learnings: sharing successes and failures openly and learning from them together
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17:00 – 17:15 | Break
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17:15 – 18:15 | Practice & Exchange: working through participants' real sales cases together
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18:15 – 18:30 | Takeaways & Closing: each startup defines its key learnings and its next concrete sales step
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Monday, 19 October 2026

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14:00–18:30

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CIC Berlin, Lohmühlenstraße 65, 12435 Berlin - KIEFHOLZ, 2nd floor

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Language: German and English

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Places are limited to 10 startups.

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We're looking forward to a hands-on afternoon with you!

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Wie kommt ein Food-Startup vom ersten Kontakt bis zur Listung im Großhandel? Und was lässt sich aus den Erfahrungen anderer lernen, die den Weg schon gegangen sind?

\r\n

Gemeinsam mit Liss Barta, Mitgründerin von pack&satt, schauen wir auf den Vertrieb im Lebensmittelhandel. Es wird kein klassischer Vortrag, sondern ein Nachmittag voller Austausch. Der Workshop richtet sich an Food-Startups, die ihr Produkt bereits gelauncht haben oder kurz davor stehen.

\r\n

Einlass und Anmeldung ab 13:30 Uhr, um 14:00 Uhr starten wir mit Vorstellung und Sales Check-in: Wo steht euer Vertrieb, und was ist eure größte Herausforderung?

\r\n

Von 14:20 bis 15:30 Uhr zeigt Liss, wie der Weg in den Großhandel funktioniert, vom Erstkontakt über den Pitch bis zur Listung. Nach einer kurzen Pause teilen wir von 15:45 bis 17:00 Uhr Best Practices und Learnings, sprechen offen über Erfolge und Fehler und lernen gemeinsam daraus.

\r\n

Nach einer zweiten Pause lösen wir von 17:15 bis 18:15 Uhr konkrete Vertriebsfälle der Teilnehmenden gemeinsam. Um 18:15 Uhr definiert jedes Startup seine wichtigsten Learnings und den nächsten konkreten Vertriebsschritt, um 18:30 Uhr schließen wir ab.

\r\n

Mit dabei ist:
Liss Barta, Mitgründerin pack&satt, die vegane Bio-Fertiggerichte innerhalb eines Jahres vom Launch bis zur Listung im Großhandel gebracht hat

\r\n

Datum: Montag, 19. Oktober 2026
Ort: CIC Berlin, Lohmühlenstraße 65, 12435 Berlin,

\r\n

Die Plätze sind auf 10 Startups begrenzt, der Workshop findet auf Deutsch und Englisch statt.

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Ihr könnt nicht dabei sein? Schickt uns eure Kontaktdaten an hello@foodconnect.berlin, dann halten wir euch über kommende Events und Workshops auf dem Laufenden.

\r\n

English

\r\n

How does a food startup get from first contact to a wholesale listing? And what can we learn from those who have already done it?

\r\n

Together with Liss Barta, co-founder of pack&satt, we look at selling into the food trade. This won’t be a classic presentation, but an afternoon of exchange. The workshop is for food startups that have already launched their product or are about to.

\r\n

Doors open at 13:30 for registration, and we start at 14:00 with introductions and a sales check-in: where does your sales stand, and what is your biggest challenge?

\r\n

From 14:20 to 15:30, Liss walks through how to wholesale, from first contact through the pitch to the listing. After a short break, from 15:45 to 17:00 we share best practices and learnings, openly discussing successes and failures and learning from them together.

\r\n

After a second break, from 17:15 to 18:15 we work through the participants’ real sales cases together. At 18:15, each startup defines its key learnings and its next concrete sales step, and we close at 18:30.

\r\n

On board:
Liss Barta, co-founder of pack&satt, who took their vegan organic instant meals from launch to wholesale listings within a year

\r\n

Date: Monday, 19 October 2026
Location: CIC Berlin, Lohmühlenstraße 65, 12435 Berlin, KIEFHOLZ, 2nd floor

\r\n

Places are limited to 10 startups, and the workshop is held in German and English.

\r\n

Can’t make it? Email your details to hello@foodconnect.berlin and we’ll keep you posted on future events and workshops.

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